Effective Sales Techniques (Basic)
The world of work is ever changing and with new technologies and the way we have to work seems to be changing daily, our ability to sell our products and services to new and existing customers is vital to the success of any business.
We need to not only change how we sell but also how we interact with prospective and existing customers.  The ability to build relationships while also giving the hard sell on closing a deal is fast becoming in demand in future sellers and marketers.
This skills programme aims to give you the basic understanding of key sales concepts so that you can apply them in selling and servicing your customers.  We also include Customer Experience (CX) trends as these will inform how you will apply the knowledge and skills taught in this programme.
What you will learn in this course!
This skills programme will help you achieve:
- Determine & communicate product features, advantages and benefits.
- Describe physical specifications, features, advantages and benefits.
- Explain sales as a service to customers.
- Apply sales skills in identifying and meeting customer needs.
- Open and close a sales interaction effectively.
- Apply skills to successfully overcome buyer’s objections.
- Cross-sell and up-sell products.
- Close sales to meet targets.
Who this course is for?
If you are wanting to learn to sell effectively or wanting to improve your basic sales skills, then this is the skills programme for you!
Curriculum:
Module 1:Â Customer Experience (CX) Principles
- Identifying Customers of the Business
- Different Customer Types
- Quality Service Connection in giving a Great Customer Experience
- Customer Experience (CX) to Deliver Quality Customer Service
- Methods to Identify Customer Needs
Module 2:Â Using Features, Advantages and Benefits in Sales
- Products vs. Services
- Product Features, Advantages and Benefits in Practice
Module 3:Â Selling Skills
- Sales as a Service to Customers
- Sales Skills and Techniques
- Open and Close a Sales Interaction Effectively
- Overcome Buyer’s Objections
- Cross-selling and Up-selling
- Closing the Sale
Assessment: Note that you can be formally assessed for credit should you wish to. However, the fees for this are not included here.  Please contact us for further information on this!
This skills programme is aligned to the following unit standard:
               Describe features, advantages and benefits of a range of products or services  (SAQA Unit Standard ID: 10324; NQF Level 4, 6 Credits)
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- Training Method: Blended
- Language: English
- Duration: 1 - 2 days
- Skill Level: Basic
- Certificate of Completion / Competence
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